Video Marketing Basics – What You Need to Know - Part 1

Currently video marketing is one of the most used and most powerful forms of online advertising available, so it is important that you know the video marketing basics to maximize your efforts online.

These video marketing basics are what you need to know in order to make some minor tweaks that will get you much better results. I’ve learned these from some top pros and from my own failures and successes, so I know that they work:

Video Marketing Basics Tip #1: Use a hyperlink in your description to increase your web traffic. Most video hosting sites contain a ‘Description Box’ where you can tell people what your video is about. Rather than just asking people to visit your site, include (and refer to) a link to your site in the description box. Also be sure to start your link with http:// so that the link will be clickable.

Video Marketing Basics Tip #2: Search Engines can ‘watch’ your video so they use the description box and the ‘Tags’ for each video to determine where it will pop up when people search online. This means that you need to choose your ‘key words’ for each description box carefully, and make sure that they are attracting the customers that you want.

Video Marketing Basics Tip #3: Using programs such as iMovie (Mac) or Windows Movie Maker, always have a title page and a credits page with your website address at the beginning and especially the end of your movie. Many times your viewers want to visit your site but end up writing it down wrong or mis-spelling it. This means that you’ve missed a potential customer and potential online profits from your video promotions.

If you implement these video marketing basics into your internet campaigns you will begin to see higher and higher success with driving traffic and promoting your products. This medium is only going to get bigger and better, so learning the ropes to successful use of video will pay huge dividends in the future.