How to Target Your Audience on Twitter

Every marketer knows that finding your target audience is the key to making money both online and offline. It's easy to get off of the trail and find yourself lost and far away from the people that you should be communicating with...

Even if you have the best marketing materials, message, and product- but you’re talking to the wrong people- then you’re throwing your money away. (Think selling ice to Eskimos) So the trick is finding people who are interested in what you have to offer, and then communicating with them in a way that makes them want to buy from you.

Microblogging, and Twitter in particular, is a great format for getting your message in front of people, but how do you find people who are interested in what you are selling? Certainly trying the ‘shotgun approach’ might work, but I’m going to give you 2 tips that will exponentially help you find your target audience on Twitter.

The first way is to seek them out using the ‘Search’ feature on the bottom of the page. This feature lets you search for a keyword or keyword phrase that would indicate that someone is in your target market. For example, if I want to find people who are deeply in debt because I sell credit repair then I might search ‘Bad Credit’ or ‘My Credit Sucks’ or even ‘Credit Card Bills’. These types of searches will bring up recent posts of people who are talking about their credit or their bills. You simply follow them (maybe send them a message if you feel they are a good prospect) and hopefully they will follow you back.

The second method is to let them find you. To do this you need to post as often as possible on Twitter and use keywords that they may be searching to find. Now you must put yourself in the minds of your target audience and think about what they might be searching for on Twitter. Words like ‘Debt Solutions’, ‘Credit Repair’, or ‘Credit Help’ might be good to include in your Tweets to gather some of those coveted followers.

If you use these two techniques on a consistent basis you will grow your target audience on Twitter and have followers who you can help. There is nothing better than someone who really needs your services when you are looking to increase your online profits!

For more good ideas, visit these Free Internet Marketing Video Tutorials.