MLM Secret – Why You Shouldn’t Use Your MLM Company’s Replicated Website

As I work with Network Marketers across the country and help them to get started or to grow their existing MLM business, I continually have to explain 1 thing over and over… “Why you shouldn’t use your company’s replicated website.”

I understand that most companies have a beautiful website with all sorts of bells and whistles, I agree that it has good videos and top notch graphics, and I have heard that the guy who designed it is the best web designer this side of Hong Kong… But the problem is that even with all of these wonderful things, it isn’t designed to effectively help you grow your business.

Here are 3 reasons that you shouldn’t use your MLM Company’s replicated website:

1) It is impossible to get search engine rankings for organic (non-paid) web traffic. This is because all of the pages have nearly the same content. Similar headlines, mostly all the same copy, the same videos, etc. You have little or no control over the page, and when it comes to getting natural traffic from Google, Yahoo, or MSN- unique, high quality content is the key. Because of this, it is nearly impossible to optimize your site in a way that is going to allow you to rank much higher than the 1000’s of others using the same website design as you.

2) There are too many distractions. Most company sites include educational videos, short 1 or 2 paragraph pitches, and lots of pretty pictures or animation. However, most of these things distract your prospect and pull them in many directions instead of leading them where you want them to go- straight to your team. There is no ‘flow’ or direction on where your prospect should go or what they should do. The general rule in sales is, “The confused mind always says ‘No’.” This means that your prospect may come to the page and look, but if they can’t figure out what to do right away, they will leave and never come back.

3) It isn’t designed to sell. This is an extension of #2 but is the very basis of why you shouldn’t use your MLM company’s replicated website. Websites should have one purpose- to sell. Either to sell people on giving you their contact information (so you can follow up with them) or to sell them on buying your product or opportunity. Most MLM websites tell about the company founders, how the company gives to charity, etc. But it doesn’t compel the visitor to ‘buy something’, so it is ineffective at selling.

Network Marketing websites are powerful tools, but if you are depending on your company’s replicated website to do all of the work, you are in for a rude awakening. I have had students who have driven many hundreds of visitors to their site without even one person opting in or buying something.

When compared with an original, well crafted ‘sales based’ website for an MLM business, there is no resemblance. I’ve seen sites that convert 1 in 3 visitors into a lead or customer, and have grown MLM businesses on auto pilot.

Now that you know why you shouldn’t use your MLM company’s replicated website to bring your leads or sales- begin by building your own website and using the internet as a powerful tool in growing your business. There are many places that you can get a site designed and built for cheap such as www.elance.com or www.rentacoder.com, and with a little practice and testing, you can have a site bringing your leads day and night in no time.

To learn more about how to effectively grow your MLM business using the internet or other powerful tools, visit Derick Van Ness’ website: http://250kMLM.com and order his Free Report now.