Sunday, February 8, 2009

1 Key to Success... Integrity Sells

In this era of "playing the numbers" (especially on the internet) it seems like the art of actually making relationships has been lost. Too many people think that if they just hit a certain number of people with their spammy, non personal crap, that some of them will come aboard and either buy something or do business with them.

It couldn't be further from the truth.

If you're going to buy something or get involved with something that you are passionate about, what would you rather have - 99 people who don't care about your or your needs, or 1 person who you know and trust because they have integerity and a real relationship with you?

Exactly. The 1 person. (I know I would)

I can't tell you how many things I have bought due to the recommendation of someone I trust... how about you?

What I'm saying is that actually caring about people (real people) and building customers or clients 1 person at a time makes for a strong business and staying power. This is because when times get tough, people only buy from or work with people that they trust and have a realationship with...

The question is, are you one of those people that they can trust and that they know?

Skip all of the B.S. and stay real with people... it seems like a lot more work to some of you 'high leverage' folks, but it is one of the keys to success because in the end, integrity sells!

~:)

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